Car Manufacturers lures Government employees

A big reflection in the salary hike for government employees and army staff's , has increased the vendor's breath by expecting more progression on their sales. The nation's car manufacturers , consumer durable firms besides tour & travel operators expect that this hike may give a relief on their demand. Now a part of the vendor's view had turned on to the government officials and army staff's. Auto makers like Maruti Suzuki , Hyundai and General Motors have been the first ones to target on these consumers with schemes and aggressive discounts. Government employees and armed forces constitute a minuscule 5% of total cars sold in domestic market last year which has increased to 12-15% this year.

For example Maruti , which came up with 'Wheels of India' scheme targeted at central government employees managed to sell 10 , 641 cars in October through the promotion. Last year Maruti had sold just about 2 , 500 cars to consumers who happened to be employees of central government. Mayank Pareek , Sales Executive Officer Maruti Suzuki said that "Now we are extending the scheme to those who work with public sector undertakings besides state government employees. We are shortly launching special packages for ONGC , which is one of the largest institutional customers."

Similarly , Hyundai which has doled out discounts ranging between Rs 10 , 000-31 , 000 to government employees and army personnel has managed a three-fold increase in sales to 3 , 000 cars in October. They also have a tie up with SBI , Axis Bank and HDFC Bank to provide attractive finance schemes to help government employees buy a vehicle.